Wealth
Sadapay
Fintech · 2019
Pakistan's first digital-only bank, before it had an app or a card. I built the brand and ran the early campaigns. 60,000 signups at $0.18 each, and the company raised $10.7 million.
Growth Hacker
Who
For people who wanted a better way to bank.
Pakistan had no digital-only option.
What
Brand, message, and the first campaigns.
I built the early system, and led the team.
Where
In Dubai, for the people of Pakistan.
Before the app. Before the card.
When
2019. Before there was a product to sell.
Why
Prove the demand first.
60,000 signups at $0.18. $10.7M raised.
Results
60,0000Signups
$0.18$0.00Cost Per Signup
$10.7M$0.0MFunding Raised
60 Days0 DaysTO 60,000 SIGNUPS